Description
An online training course that focuses on understanding and being able to convey the impacts of fraud controls on both sales conversion and user experience while being able to identify pain points causing lost sales and abandonment.
This course was last updated in August, 2017 to reflect the changing online and alternative payments landscape. Offered in HTML5 and compatible with all mobile devices.
We Want 100% Satisfaction: There is nothing worse than signing up for training only to find out that it wasn’t on the topic you expected, or it wasn’t advanced enough to provide value. If you have any doubt about the fit of a course to your particular needs, please give us a call. We will be happy to discuss the course, and to provide a more detailed overview on the content to ensure you make the most of your training dollars and time.
Enrollment
- Course Access: Unrestricted
- Course Availability: Online, In-House and Webinar
- Prerequisites: This is an Intermediate course and requires some basic knowledge, training or experience on the subject matter to understand the course material.
The Fraud Practice’s Online Portal and Training Courses:
- Available On Demand 24×7
- Fast, Reliable Online Presentation
- SCORM Compliant
- Includes Course Syllabus
- Includes Course Lessons & Quizzes
- Includes Final Exam
- Course Completion Certificate
Key Concepts Covered
The intent of this course is to explore the most common choke points that produce unwanted abandonment in the sales process. Sales conversion, as it pertains to the eCommerce channel, is discussed detailing the affects fraud prevention tools and techniques, available payment methods as well as website features and policies can have on sales.
Key Concepts Covered:
- Conversion Rate
- Abandonment
- Fraud Tools Affecting Conversion
- Guest Checkout
- Refund/Return Policies
- Alternative Payments & Conversion
- SSL & https://
- A/B Testing
What to Expect
- How do fraud screening tools, and more specifically the way they are used, affect sales conversion rates?
- What affects does offering too few or too many payment options have on sales conversion?
- What are the features and characteristics of a business’ website that can have an impact on sales conversion?
Expected time to complete training: 120 minutes (includes quizzes and exam)
Course Applicability:
- Payment Types: Card Based and Alternative Payment Methods
- Channels: Customer Not Present / eCommerce
- Regions: Global – North America, Europe, APAC
- Level of Difficulty: Intermediate
Training Objectives
- Gain a basic underlying understanding on the common chokepoints for abandonment.
- Understand how alternative payment methods and increased payment options can convert more sales.
- Discuss best practices for optimizing sales conversion within the eCommerce channel.
- Learn about common terms with sales conversion and eCommerce to include abandonment rates, insult rates, upsell, cross sell and guest checkout.
- Learn about common mistakes within a fraud mitigation programs that can cause a negative impact on sales conversion.
Continuing Education Credit (CPE)
Taking this course provides 1 Fraud Related Continuing Professional Education (CPE) credit for maintaing CFE credentials with the Association of Certified Fraud Examiners (ACFE).
What People Say
“For a merchant starting business, if they know about these training programs it would save them a lot of trouble down the road. Unfortunately many don’t learn about fraud until it is too late.”
— B. Holmes, eCommerce Certified Fraud Professional
“The training program is fantastic. You don’t have to download anything, it runs quickly and easily right on your web browser. You can pause and go back to write down or review information, play and navigate through the lessons seamlessly.”
— E. Dietrich, VP Global Fraud Prevention Risk Services, ACI Worldwide
“With my experience I thought I would breeze through the training program with no problem, but I’m finding myself challenged in some aspects and learning things I haven’t seen before.”
— T. Hornbaker, eCommerce Certified Fraud Professional
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